Refund and Cancellation Policy

The short version

• The foundational cost is fully refunded if you cancel before your kickoff call.
• You can cancel the monthly running cost or tools cost at any time with 30 days’ notice.
• If we charge you by mistake, we refund it in full.
• Ad spend goes straight to Meta and Google, so it isn’t ours to refund.

Foundational cost

The $6,999 foundational cost pays for building your system. If you cancel before your kickoff call, we refund it in full.

Once the kickoff call has happened, we start building your ads, landing pages and setup just for your practice, so the foundational cost can no longer be refunded.

Monthly running cost

The $3,999 running cost for each lane is billed monthly in advance. You can cancel at any time with 30 days’ notice. We keep running the system until the notice ends, and we don’t charge you again after that.

Months that have already started aren’t refunded, in whole or in part.

Tools cost on a free spot

On a free spot, the tools cost of ~$700 a month is billed monthly in advance. You can cancel at any time with 30 days’ notice, and months that have already started aren’t refunded. If you choose to carry on after the free 90 days, the running cost above applies instead.

Ad spend

You pay for ads directly to Meta and Google from your own accounts. We never hold that money, so we can’t refund it. Any credits or refunds for ads are between you and the platform.

Our guarantee

If we don’t book 30 high-value elective consults in your first 90 days after launch, we keep running the system for you without charging the running cost until we do. That’s extra work for free, not a cash refund. The conditions are in our Terms of Service.

Mistakes and early endings

• If we charge you twice or charge the wrong amount, we refund the difference in full as soon as we confirm it.
• If we end the service and it isn’t because of a late payment or a breach of our terms, we refund any running cost you’ve paid for time we won’t work.

How to cancel or ask for a refund

Email hello@smileanchor.com from the address we have on file for your practice. We’ll confirm within 2 business days and tell you the date your service ends.

Refunds go back to the card or account you paid with, through Stripe. They usually show up within 5 to 10 business days, depending on your bank.

If you’re unhappy with a charge, please email us before disputing it with your bank. We’ll look into it and reply quickly.